The premium glamping sector has become increasingly homogeneous in recent years. Many mountain camps lack a distinctive brand identity. Yinlan·Fuyunling stands out with its sea‑of‑clouds mountain views and has earned the Black Truffle Guide's Annual Style Campsite award. We created a custom logo that translates the local landscape—mountains and clouds—into a brand symbol, conveying a restrained, upscale glamping ethos.

We drew inspiration from the layered clouds and mountain ridges. We designed the logo from three offset mountain slices that form an abstract "cloud" character. The faceted structure gives it a sculptural feel. A rock-like texture and a black-white-gray palette keep the look simple. The design blends the imagery of ridges and clouds, capturing Fuyunling's landscape and building a distinctive, premium brand identity for glamping.