As the energy sector enters a new low-carbon, intelligent era, Sinopec's upstream energy services face a complex challenge: its four business pillars lack a unified brand. Sinopec's energy solutions are fragmented, with weak market recognition and no clear visual expression of its green energy vision. This makes it hard to convey professional, integrated services to partners, and its brand struggles to keep pace with industrial upgrading.

We adopted a brand strategy approach, defining the brand core: "Innovating Green Energy, Leading the Future with Intelligence." We refreshed Future Energy's visual identity—clarifying its narrative, creating a unique symbol, and standardizing its visual system. Through a cohesive, premium brand asset system, we integrated its diverse energy businesses, strengthened the brand's endorsement across multi-energy storage, and positioned Sinopec as a professional, international provider of green and smart energy services.