As a top-two national brand in China's packaged water market C'estbon aimed to retain its iconic bottle shape as a key brand asset and infuse its IP mascot with a sunny, sporty, simple, and lovable personality—activating brand vitality across future touchpoints.

Based on extensive research into consumer-goods IPs and C'estbon's brand, we identified its unique brand DNA. We anchored our design in its iconic bottle asset, infusing the IP with a sunny, cute, and sporty personality—simple and approachable for broad audiences. We integrated the mascot with the bottle symbol for unified communication. A distinctive one-large-one-small eye design enhances its recognition. Applied across offline touchpoints, the mascot releases brand vitality and reinforces C'estbon's distinctive brand memory.