As a pioneer in China's modern biopharmaceutical industry—and following its STAR Market listing—Kexing Biopharm needed a contemporary visual symbol to convey its commitment to biologics R&D and manufacturing. The company also required a new logo that is distinctive, legible, and practical, to support its business expansion both domestically and internationally.

The new logo is rooted in a core insight: biologics activate the body's self-healing mechanisms. It uses the gecko's tail regeneration as a central metaphor to embody this self-healing power. The gecko's quick reflexes also reflect the company's deep understanding of both patient and physician needs, creating value for each. The new VI system adopts an exploratory purple and a vibrant green as its primary palette, symbolizing vitality and growth. Together, this visual language conveys Kexing's core commitment to human-centric R&D and recovery.