Shenzhen Rural Commercial Bank (SRCB) has grown with Shenzhen for over 70 years, from a fishing village to an international metropolis. With three service business—wealth management, expert resources, and exclusive benefits—and support from DBS Bank, its private banking business has been expanding. This expansion called for a dedicated visual identity to convey brand values such as personal growth and family legacy.

We built the private bank's visual identity on SRCB's existing "Seed Bank" core concept and assets. It retains the parent brand's DNA while projecting a high‑end wealth management tone. The design reflects both the profound sense of time and the Greater Bay Area's pioneering spirit. Unlike the common "family portrait" style, we used the seed germination metaphor to convey a lasting legacy and mutual growth. This project is not a simple brand update. The new visual identity conveys a premium financial image for SRCB Private Bank, client‑centric and dedicated to one‑stop family wealth services.